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Brea Ballard Named New Chief Marketing Officer of Volofit

December 2, 2021

Ballard joins the team in 2021 amidst rapid franchise expansion.

PITTSBURGH, PENNSYLVANIA, UNITED STATES, December 6, 2021 / -- Volofit, the latest U.S. HIIT fitness phenomenon, has welcomed in a new Chief Marketing Officer, Brea Ballard. Ballard formally served as Vice President of Franchise Marketing at Crunch Fitness and as Chief Marketing Officer at Row House Franchise before joining the Volofit team.

“I am incredibly excited for Brea to join our team. Brea’s depth of experience and proven track record with growing fitness brands make her the perfect complement to our team,” stated Britt Canady, CEO of Volofit. “Brea joins Kory Angelin, COO and Head of Franchise Performance, and Caitlin Donato, Head of Fitness to bring together what I honestly believe to be the preeminent executive team in the fitness club industry.“

Ballard will be responsible for overseeing omnichannel marketing strategies to drive franchise sales and brand expansion. She brings around 15 years of marketing and franchise experience to the company, including franchise ownership.

“Leveraging my tactical and strategic expertise in this space, I am excited to push the Volofit brand into new markets and expand within existing markets,” stated Ballard. “I am confident that my entrepreneurial approach coupled with my experience in the fitness franchise marketplace will speak to candidates and help champion Volofit as one of the top national fitness franchise brands.”